Our core focus, approach, and process

Bringing good ideas to life with a focus on design

Design is our core focus.

Carefully detailed and meticulously designed products give audiences a true and clear impression of your brand. The design of your product gives audiences an important first impression of your company and what you offer.

Design is our core focus because this is what will influence your customers, clients, and users to buy into your ideas and vision.

Midwest Design Lab

Our Approach

Brand Identity
Favicon
Navigation Menu
Typography
Call-to-Action
Example Website
The solution to the problem
Image Selection
Discover More
Second Action
Color Scheme & Color Grading

There can be thousands of components and considerations that make up what you see on a website. We care about each element’s relational positioning and how every single piece fits into the overall layout.

The focus on pixel perfect positioning evokes a sense of delight and comfort for your customers, clients, and users. Caring this much about presenting an idea can convey that you care as deeply about your vision. You have one chance to gain trust with your audience, and our approach to design maximizes this possibility.

Our Services

Website & App Dev

  • Website design
  • E-Commerce
  • Content management systems
  • iOS & Android App Development
  • Data Analytics
  • Cloud Services Upgrade
  • Security Enhancement
  • IT Consulting

Design & Graphics

  • UI/UX Design
  • Mockup Design
  • Branding
  • Logo Design
  • Deck and Presentation Design
  • Charts and Visuals
  • Packaging Design
  • Iconography

Content & Capture

  • Event Photography
  • Product Photography
  • Portrait Photography
  • Landscape Photography
  • Product Videography
  • Drone Videography
  • Illustrations
  • Copywriting and Editing

Digital Marketing

  • Search Engine Optimization
  • Social Media Marketing
  • Facebook/Instagram Advertising
  • TikTok Advertising
  • Influencer/Affiliate Marketing
  • Content Marketing
  • Google Adwords Advertising
  • Email Marketing

Our Process

Our process is standardized to minimize uncertainty and maximize efficiency. After researching your company, we work closely with your team to create industry-leading work to help you achieve your goals.

Gather Images & Create Content

Beautiful website design starts with stunning photography and striking graphics. We work directly with you to create, select, and display meaningful imagery. We pair these visuals with compelling language to share your story.

Digital Design

We consolidate your final content to create and design a beautiful and modern digital product. We work together to produce a final design that will make a dramatic impact with your customers, clients, and partners.

Agile Development

We consolidate your final content to create and design a beautiful and modern digital application. We work together to produce a final product that will make a dramatic impact with your customers, clients, and partners.

Omnichannel Marketing & Ad Design

The modern market requires businesses to present an integrated and consistent experience across all platforms, devices, and channels. We offer additional design services to ensure that you deliver unified messaging to your audience.

Gather Images & Create ContentDigital Designs, Mockups, WireframesAgile Product DevelopmentOmnichannel/Multichannel Marketing

Interested in working with us?